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Modelo de negocio (scratch)

Canvas

El Canvas es un tablero de diseño para tu modelo de negocio. Para hacer esto, identificaremos diferentes elementos clave de tu operación, como aliados clave, actividades clave, recursos, propuesta de valor, relación con clientes, canales de comunicación, segmentos de clientes, estructura de costos y canales de ingresos.

FODA

Identificación de Fortalezas, Oportunidades, Debilidades y Amenazas de tu negocio, para realizar un diagnóstico oportuno de tu negocio.

Benchmarking de producto y proceso

Mediante una metodología propia, y con base a datos online, asignaremos valores cualitativos y cuantitativos para posicionar tu producto y conocer mejor tu competencia.

Buyer Persona

Te ayudaremos a conocer a tu cliente más allá de su edad y genero. Armaremos un perfil «psicográfico» para identificar sus gustos, preferencias, modo de vida, forma de compra, motivaciones etc.

Pricing

Fijaremos el precio óptimo de tu producto o servicio, mediante valores cuantitativos, cualitativos y de mercado. Para lograrlo, haremos un cálculo estimativo de costos fijos y variables, así como de la cuota de mercado necesaria para alcanzar los objetivos comerciales.

Estructura infográfica de «personalidad de marca»

Una vez armado el perfil de tu cliente, te ayudaremos a armar una estructura infográfica con las características más importantes de la «personalidad» de tu marca para que sea acorde a lo que tus clientes buscan, y estos se identifiquen con tu negocio.

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